20220506_132159

Eva M. Pawlowska

Digital Marketing Strategist & Consultant

With over 12 years of B2B and B2C experience, I specialize in developing high-impact marketing strategies from concept to execution. My expertise spans omnichannel performance marketing, brand growth, event management, and stakeholder engagement. I partner with start-ups, non-profits, and enterprise organizations to build targeted campaigns that align with their core objectives and drive measurable growth.

I am an analytical and creative problem-solver and take a data-driven approach to marketing. Whether I am taking over underperforming ad accounts, coordinating cross-functional teams, or managing complex CRM databases, I consistently focus on tracking KPIs, lowering acquisition costs, and maximizing ROI across every channel.

Backed by a formal management degree and an arts and design background, I bridge the gap between business strategy and creative execution. This unique combination, paired with deep proficiency in modern marketing technology, allows me to not only architect high-level strategies but also produce distinct, cohesive brand identities and visually engaging campaigns that convert.

View professional accomplishments | View Services | View creative | Download resume

Marketing Skills

Strategic Leadership

  • Omnichannel Marketing Strategy

  • Project, Staff & Event Management

  • Business Development & CRM

  • Partner & Stakeholder Engagement

  • Interpersonal skills

Digital & Performance Marketing

  • Facebook, LinkedIn & TikTok Ad Setup & Optimization

  • Email Automation & Lead Nurturing

  • Data Analysis, KPI & ROI Tracking

  • Web Management & Technology Integration

  • Technology proficient

Creative & Brand Execution

  • Brand Identity & Positioning

  • Graphic Design & Visual Content

  • Copywriting & Communications

  • Targeted Audience Needs Assessment