
Eva M. Pawlowska
Digital Marketing Strategist & Consultant
With over 12 years of B2B and B2C experience, I specialize in developing high-impact marketing strategies from concept to execution. My expertise spans omnichannel performance marketing, brand growth, event management, and stakeholder engagement. I partner with start-ups, non-profits, and enterprise organizations to build targeted campaigns that align with their core objectives and drive measurable growth.
I am an analytical and creative problem-solver and take a data-driven approach to marketing. Whether I am taking over underperforming ad accounts, coordinating cross-functional teams, or managing complex CRM databases, I consistently focus on tracking KPIs, lowering acquisition costs, and maximizing ROI across every channel.
Backed by a formal management degree and an arts and design background, I bridge the gap between business strategy and creative execution. This unique combination, paired with deep proficiency in modern marketing technology, allows me to not only architect high-level strategies but also produce distinct, cohesive brand identities and visually engaging campaigns that convert.
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Marketing Skills
Strategic Leadership
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Omnichannel Marketing Strategy
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Project, Staff & Event Management
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Business Development & CRM
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Partner & Stakeholder Engagement
- Interpersonal skills
Digital & Performance Marketing
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Facebook, LinkedIn & TikTok Ad Setup & Optimization
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Email Automation & Lead Nurturing
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Data Analysis, KPI & ROI Tracking
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Web Management & Technology Integration
- Technology proficient
Creative & Brand Execution
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Brand Identity & Positioning
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Graphic Design & Visual Content
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Copywriting & Communications
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Targeted Audience Needs Assessment